When you hear a name, certain feelings, emotions and senses come into your mind. For example, I am certain when you hear or read the name Scott McCarthy, you probably think of the great planner, car enthusiast and greatest BlackBerry blogger that ever existed! Well… Then again probably not! All joking aside, names have an important role in the world, in their placement and especially in marketing.
So let’s take a minute to explore this outside of BlackBerry. Think of the name Corvette. Most of ...Read More