Sometimes brands need to remember where they came from in order to accelerate. This seems to be the story of BlackBerry. In the words of Chief Executive, John Chen, BlackBerry has gone “back to its roots”; as per the Financial Times. The company is focused on security software, servers and productivity tools.
A shift back to security and software seems wise as the theme of cyber security threats for unprotected smartphones intensifies. Governments rely heavily on the BlackBerry technology and all G7 countries use the ...Read More