Apple Reportedly Hires Dan Dodge, Founder of QNX

According to Bloomberg;

"Apple Inc. has hired the former head of BlackBerry Ltd.’s automotive software division as new leadership at the iPhone-maker’s car team places increased emphasis on developing self-driving technology (according to people familiar with the project)."

If you aren't familiar with who Dan is, simply put (which is difficult), he is the former CEO and Founder of BlackBerry subsidiary QNX. Dubbed project Titan Apple has reportedly has been working on some form of automotive initiative for release in the coming years - and with an emphasis on a technology packed car, it only makes sense to bring on one of the most resourceful individuals available.

Here's more of what the report says:

"Apple has hundreds of engineers working on car design and has been targeting a release as soon as 2020. That goal has been affected by multiple departures, technical delays and confusion regarding the direction of the project..."

"Apple is opening a research and development center near QNX’s headquarters in the Ottawa suburb of Kanata, the Ottawa Citizen reported earlier this year. Just as Apple opened an office in Boston to tap the area’s wealth of speech recognition experts, the Kanata office could give it better access to the town’s pool of automotive software talent.

As it forges ahead with a dual track that could still result in building its own car, Apple has continued to raid auto companies for engineers with expertise in designing vehicle manufacturing systems, and has hired two Ford engineers in the past year with experience building aluminum-bodied vehicles."

"The initiative is now prioritizing the development of an autonomous driving system, though it’s not abandoning efforts to design its own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than build a car itself. An Apple spokesman declined to comment."

S: Bloomberg