BlackBerry Ltd Partners Hong Kong’s 1O1O For ESBL

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Enhanced SIM-Based Licensing (ESBL) will now be offered to enterprise clients by Hong Kong’s main telecom service provider, 1O1O, as announced by the Canadian firm. Using this service, enterprise clients of 1O1O will get access to BES12, which supports all major platforms, including Android, iOS, Windows and BlackBerry 10.

First BlackBerry partner in Hong Kong

Licenses for the Enterprise Mobility Management (EMM) solution will be resold through 1O1O’s bundled services with airtime and data plans. Now 1O1O will be able to offer detailed monthly billing and group all into one billing date with the help of Enhanced SIM-Based Licensing (ESBL) according to BlackBerry’s announcement. The cross-platform Enterprise Mobility Management solution will come integrated with monthly wireless billing for 1O1O’s enterprise clients.

“1O1O is delighted to be the first BlackBerry partner in Hong Kong to extend the benefits of Enhanced SIM-Based Licensing to our corporate customers. This new offering means 1O1O can become the one-stop service provider for customers,” said Tom Chan, Managing Director, Commercial Group of HKT.

By partnering with BlackBerry, 1O1O has become one-stop solution for buyers of devices, data plans, and enterprise mobility software and services. The company will generate just one monthly bill for all the services used by the customer, said Chan.

BES12 offers many benefits

The struggling smartphone maker is focusing more on providing better EMM solutions as it already is the leading global EMM provider. BlackBerry always strives to deliver to its customers superior value along with finding out innovative ways to continue to do so, said Gallant Leon, managing director of BlackBerry in Hong Kong and Taiwan. Leon added that the Canadian company seeks to address each and every enterprise mobility need that is evolving with time efficiently.

The trusted network of BlackBerry runs several models such as COPE, COBO, BOYD, and all of these can be managed well with the help of BES12 as it gives extra Enterprise Mobility Management capabilities, according to BlackBerry.

With BES12, an operator’s device can be conveniently combined with the data billing of the customers’ additional services consumption. “We are delighted to see 1O1O extend these benefits to its customers,” said Leon.

 S: ValueWalk

It's great to see that BlackBerry is expanding it's reach by working with Chinese based companies. This is also a nice way to see proof-of-concept from the MWC announcements - Chen is definitely on the move.

Are you in China? Do you think this partnership will result in positive ripples for BlackBerry?