A couple of days ago, BlackBerry and TCL signed into a long-term software and brand licensing deal - an extension of their pre existing parnering on devices like the DTEK50 and DTEK60.
BlackBerry LTD. & TCL Communication Technology Holdings Limited ("TCL Communication") announced they have entered into a long-term licensing agreement, providing acceleration to BlackBerry's transition into a security software and services company. Under the terms of the agreement, BlackBerry will license its security software and service suite, as well as related brand assets to TCL Communication who will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices. BlackBerry will continue to control and develop its security and software solutions, serve its customers and maintain trusted BlackBerry security software, while TCL Communication will manage all sales and distribution and serve as a global distributor of new BlackBerry-branded mobile devices along with dedicated sales teams.
By working with TCL Communication, the fourth largest handset manufacturer in North America and top-10 globally according to IDCi, BlackBerry is ensuring its branded devices will be available around the world.
"This agreement with TCL Communication represents a key step in our strategy to focus on putting the 'smart in the phone' by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with," said Ralph Pini, Chief Operating Officer and General Manager of Mobility Solutions at BlackBerry.
Most important to note about this press release, is the ending:
TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia. Additional information on the product roadmap and availability of devices will be available in coming months.
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